Posted By Khris
Link backs are another great tool in your toolbox for driving traffic to your website. Basically a link back is just that, you visit somewhere or you connect with another site or blog and they post a link back to your website/blog. One of the quickest ways to get link backs going is to check out blogs that you are interested in, follow them and comment. Comments usually allow for you to insert your site as a link back. You should also allow comments on your site/blog. Be sure to monitor the comments and address any negative comments right away.
Also be sure who you are linking back and forth from is a quality site. There are many dubious spammers and “link farms” out there and you will lose search engine credibility if you have these types of links headed your way.